The presentation of our media was no longer contemporary, offering little orientation for customers and potential customers. A corporate identity reduced to nothing more than stainless-steel scrubber dryers no longer reflects our mission – and for us, this constituted an ultimatum. With this in mind, our marketing department set out to carefully rethink the purpose and the approach of our company. Dr. Gansow Gmatic AG is a medium-sized, family-run company based in Germany. Since 1966, the Gansow family of entrepreneurs has committed itself to a tradition of quality in the development and manufacture of scrubber dryers “(Hand)Made in Germany”. Each machine offers high value and quality as defining characteristics (the purpose). A love of detail is a key component in the identity of each individual product. Dr. Gansow Gmatic AG is a manufactury (the approach) with decades of experience now in its third generation.